Strengthened stakeholders' capacities

Final thematic education for stakeholders in Rogaška Slatina

Final, fourth education for strengthening stakeholders' capacities included in the project In cultura veritas was conducted in co-organisation of the project partners Development Agency Sotla (RAS), Association of Croatian Travel Agencies (UHPA) and Zagreb County (ZŽ).

On Monday, 9th of March 2020, museum Anin dvor in Rogaška Slatina hosted around 50 different stakeholders which participate in implementation of the project In cultura veritas in order to attend final education for gaining knowledge on promotion of the new cross border tourism destination between Zagreb County and sub-region Obsotelje and Kozjansko. A wide range of stakeholders included hotel managers, tourist guides, agencies and other tourism sector experts, wine producers, museum employees, representatives of non-governmental organisations in the sector of culture, artisans…

Education was organised in cooperation of the three project partners – Development Agency Sotla (RAS), Association of Croatian Travel Agencies (UHPA) and Zagreb County (ZŽ). RAS ensured venue for education in beautiful museum Anin dvor, refurbished with the support of the EU funds. RAS also subcontracted charismatic and inspirational Slovenian collector Mr Nani Poljanec for educating stakeholders about cultural heritage interpretation. UHPA contribution to the education included engagement of Romana Lekić, PhD, an expert with abundant experience in the field of destination management. ZŽ motivated Croatian stakeholders to attend the education and ensured bus transportation for 25 of them from the towns of Sveti Ivan Zelina, Jastrebarsko and Samobor.

The goal of this education, just like the goal of the three previous ones, was to improve networking and connection between Croatian and Slovenian stakeholders, awareness raising about rich cultural and tourism potentials of the cross border area and strengthening capabilities for developing new and improving existing business practices.

The first part of education was conducted by Mrs Lekić. Her presentation was focused on attractive resources for further development of the new cross border destination and importance of storytelling in motivating people to visit the new destination. Amongst all, Mrs Lekić particularly highlighted importance of creating unique, authentic experience for visitors and positioning new destination as a brand aligned to new tourism development trends.

Sustainability of the new destination and increase in the number of visitors can be achieved only with joint cooperation and interaction between Croatian and Slovenian stakeholders. This was the key message of not just this education, but also of those that were previously organised within the work package T3 – Strengthened stakeholders' capacities.

Mr Nani Poljanec took the floor and explained how visitors get new experiences through good quality cultural heritage interpretation. It takes them back to historical stories which serve as a souvenir whilst sharing those stories attracts new visitors. He demonstrated his words using collections kept in the Anin dvor museum. In this way, visitors had an opportunity to glance at famous Rogaška Slatina's glassware collections and unique items from the life of the Karađorđević family, collected by this passionate collector for years.